Cover of Paid by Customers, Founder's Desk, volume 3
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Founder's Desk, volume 3

Paid by Customers

The bootstrapped founder's finance manual: cash, pricing, tax and compliance for the company that funds itself.

₹749 ₹2,999

294 pages, 22 chapters. PDF and offline reader.

What it does for you

Run a profitable, compliant Indian company without a finance team, knowing which twenty numbers to watch, which filings you cannot miss and how to price so that growth funds itself.

Inside

  1. Part 1The company that funds itself
  2. Part 2Cash
  3. Part 3Pricing and margin
  4. Part 4Tax and compliance you cannot outsource the knowing of
  5. Part 5Keeping the books honest
  6. Part 6Growing on your own terms

At the back: Checklists; four worked models (cash conversion cycle, price-margin-volume, break-even, loan affordability); what you'd otherwise pay; statute index; glossary; compliance calendar and threshold matrix; a ninety-day finance reset; four templates.

Written for

Founders of bootstrapped companies, proprietorships and partnerships, including those planning to convert to a company, with roughly Rs 50 lakh to Rs 25 crore of revenue and no finance team.

Also in Founder's Desk, all seven (₹3,499) and Every EzComply handbook (₹11,999).

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